The Manager, Communications and Coordination will lead efforts to enhance the image of the organization through strategic communications, branding, public relations, and marketing initiatives. This role entails managing internal and external communications, building relationships with stakeholders, developing impactful content, and ensuring a robust online presence. The position also involves providing administrative leadership to the communications team and coordinating with various departments to achieve organizational objectives effectively.
Key Roles and Responsibilities:
Image Building and Brand Management
Develop and oversee the production of corporate presentations, brochures, newsletters, annual reports, corporate giveaways, and other marketing collateral to promote a positive image of the organization and its services.
Ensure adherence to Graphics Standards Guidelines in all publications, stationery, and related materials.
Plan and execute events, seminars, and campaigns to enhance organizational visibility and engagement.
Establish and maintain databases and archives for media contacts, publications, photo libraries, and case studies for consistent and efficient communication.
Public and Media Relations
Build and maintain relationships with stakeholders, including media contacts, network institutions, alumni, and community leaders.
Develop and distribute press releases, media messages, and announcements.
Coordinate with relevant bodies to facilitate media events, press conferences, and advertising placements.
Monitor media coverage and provide insights to enhance public perception of the organization.
Internal Communications and Corporate Culture
Foster a cohesive corporate culture by ensuring activities across departments are shared via newsletters, bulletin boards, intranet, and other communication channels.
Develop communication guidelines for internal memos, letters, and other formal documents.
Maintain records of meetings and track follow-ups on key action items.
Regularly circulate news updates and insights on educational events to staff.
Submit detailed monthly progress reports to the leadership.
Marketing and Social Media
Develop and implement online marketing strategies across platforms such as Facebook, Instagram, LinkedIn, and WhatsApp to highlight institutional accomplishments.
Create and curate engaging content, including text, images, and videos, to enhance audience engagement.
Monitor social media metrics, web traffic, and SEO to optimize content strategies.
Train staff on effective social media usage and coordinate online conversations with audiences.
Suggest innovative approaches like promotions and competitions to attract new audiences.
Administrative and Operational Support
Oversee administrative functions related to communications, including vendor identification, logistics, and event organization.
Facilitate the development of school-specific collateral such as prospectuses, newsletters, and presentations.
Support editorial committees in collecting and editing content for publications like newsletters and magazines.
Ensure smooth execution of communications projects, adhering to timelines and quality standards.
Required Skills and Qualifications:
The ideal candidate must hold a Bachelor's degree in Communications, Marketing, Public Relations, or a related field.
A Master's degree will be considered an advantage.
7-10 years of experience in communications, branding, or public relations.
Leadership roles in previous positions are preferred.
Strong communication skills (both verbal and written) to effectively manage internal and external communications.
Leadership and team management abilities to lead cross-functional teams and projects.
Public relations expertise, including media relations, crisis communication, and brand management.
Project management skills, including the ability to coordinate multiple projects simultaneously and meet deadlines.
Strategic thinking to develop and execute long-term communication plans aligned with organizational goals.
Proficiency in digital communication tools (social media platforms, email marketing, and content management systems).
Excellent interpersonal skills to build relationships with stakeholders, clients, and the media.
Creative problem-solving skills to address communication challenges and develop innovative solutions.
Attention to detail in preparing communication materials such as press releases, presentations, and reports.
Crisis communication skills to manage sensitive situations and maintain a positive public image.
Strong organizational skills to maintain clear documentation and streamline communication processes.
Ability to analyze and interpret data to measure the effectiveness of communication strategies.
Only shortlisted candidates will be contacted. Interested applicants may apply online at www.akespcareers.org