Digital Marketing Executive @ The Elegance

Job Summary

The Elegance, an e-commerce gifting company is looking for a Digital Marketing Executive to assist in the planning, execution and optimization of online marketing efforts to drive customer acquisition, engagement, and brand visibility.
You will play a key role in managing digital campaigns, analyzing performance, and enhancing our overall digital presence.

Role and Responsibilities

• Plan and implement effective digital marketing campaigns across multiple channels (social media, email, search engines, etc.) to promote our products and services.
• Collaborate with the content team to create engaging, targeted content, including blog posts, social media updates, newsletters, and product descriptions.
• Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email)
• Optimize website content and structure for search engines (SEO) and manage pay-per-click (PPC) advertising campaigns (Google Ads, Facebook Ads, etc.).
• Manage and grow the company’s social media presence, ensuring a consistency across platforms like Instagram, Facebook, and LinkedIn.
• Monitor and analyze the performance of marketing efforts using tools like Google Analytics, social media insights, and other digital analytics platforms.
• Generate regular reports and make data-driven recommendations for improvement.
• Collaborate closely with the marketing team to align advertising strategies with overall marketing objectives and brand presence.

Required Skills

Skills and Qualification:

• At least 1 to 2 years of experience in a similar role
• Bachelors in marketing or certifications in relevant field
• Strong understanding of SEO/SEM, social media advertising, content marketing, and other digital marketing strategies.
• Proficiency in tools like Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.