Digital Content Creator @ The Cyber Bridge

Job Summary

We're looking for a dynamic individual who understands the intricate science of consumer behavior and retail dynamics, coupled with the artistic flair to create compelling digital content. This role demands a unique blend of analytical thinking and creative execution. The ideal candidate will be a self-starter, capable of working independently with minimal supervision, and possess a strong desire to explore the exciting possibilities of AI-driven digital creativity.

Role and Responsibilities:

Content Strategy & Creation:

• Develop and execute engaging digital content strategies across various platforms (social media, website, email, etc.).
• Create high-quality content, including text, images, videos, and interactive media, that resonates with our target audience.
• Utilize data-driven insights to optimize content performance and achieve marketing objectives.

Consumer & Retail Analysis:

• Conduct thorough research on consumer behavior, market trends, and competitive landscapes.
• Analyze retail data to identify opportunities for content optimization and customer engagement.
• Translate complex data into actionable insights for content creation.

AI-Driven Creativity:

• Explore and experiment with AI tools and technologies to enhance content creation and personalization.
• Stay abreast of the latest advancements in AI and digital marketing.
• Implement AI-powered solutions to automate content generation and optimize customer experiences.

Performance Tracking & Reporting:

• Monitor and analyze content performance using relevant metrics (engagement, reach, conversions).
• Generate regular reports and present findings to stakeholders.
• Continuously refine content strategies based on performance data.

Independent Leadership:

• Work with little to no supervision.
• Proactively identify and address content needs.
• Manage multiple projects and deadlines effectively.

 

Required Skills

Skills and Qualifications:

• Proven experience in digital content creation and marketing.
• Strong understanding of consumer behavior and retail principles.
• Proficiency in content creation tools and platforms (e.g., Adobe Creative Suite, social media management tools).
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data¹ and generate insights.
• Familiarity with AI tools and technologies for content creation (a plus).
• Demonstrated ability to work independently.
• A portfolio that showcases a range of digital content.
• A desire to learn and grow in the field of AI and digital marketing.
• Minimum 1 year experience in reputable Digital Agency or Brand